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Whether you are looking for clients or readers, you need to know about the sales process that drives people to say YES to you.
We'll talk about the 3 types of leads that you will encounter as you share your business + books with a growing audience.
Plus, I'll share how to be aware of when others are trying to sell to you so you can determine - objectively - what an effective sales strategy experience is (hello, someone relatable and honest) and what is not (yikes, those dang solicitors in the mall!).
Subscribe to my new podcast on Blog Talk Radio, iTunes or wherever you follow your favorite shows!
What is the big secret to sales?
I know that question alone can be uncomfortable, especially for those of us who don't want to be 'sales-y' or feel like we have to manipulate people with the right words in order to get them to buy something from us (YUCK!).
More importantly, how can you generate trust with people?
Your ability to be authentic and real is truly your greatest sales strategy.
What trends are emerging for authors and entrepreneurs in 2018?
Let's take a look at what is most likely to increase in popularity, decrease in effectiveness, and bring in more results from your target market.
1. More video and live videos for content and connections
2. Dedicated vs. Hobbyist entrepreneurs and authors
3. More defined target markets required
4. Longer sales process needed
5. Diversifying content across more platforms, media, and distribution channels
6. New trends in email marketing
7. Business with a conscious connection
8. Offline connections gain priority
In the long-run, you will most likely want three formats for your books: ebooks, paperbacks, and audiobooks.
Perhaps you already know that and have it on your never-ending To-Do list. Some authors prefer hardback versions, too.
In this video, I share with you the reasons WHY each of these 3 formats matter for your author platform, revenue channels, and professional expansion.
I hope this helps you prioritize and stay focused on what you are creating for the long-term.
One of the hardest aspects of writing a book and putting yourself out there is being on the receiving end of bad reviews. It can rock you or feel like a stab to the heart - but it is part of our world as authors and creators so we have to get stronger with these opinions and the feedback.
Every week, influential indie author Mark Dawson shares excellent advice for authors and writers looking to grow their career.
In this week's Self Publishing Formula podcast, I had the pleasure of speaking with James, Mark's cohost, about 5 types of bad reviews and what to do about them, including:
- Differentiating between a bad opinion and someone who has valuable feedback
- The five different types of negative reviews
- Tips for dealing with each type of review
- Understanding your rights as an author and when to contest a review
- The importance of self-management when dealing with bad reviews
- Relying on the author community and friends we trust for objective opinions
Social media is easily overwhelming and an ongoing waste of time - unless you know the best places to invest your time and energy to reach YOUR people, clients, and readers.
In this podcast episode, we'll take a look at the pros and cons of the following social media channels so you can choose the best places for your work:
Facebook, Instagram, Twitter, Pinterest, YouTube, LinkedIn
Let's talk Business and Books strategies to help you grow as a conscious + awake entrepreneur, author, solopreneur, healer, or anyone offering their gifts to the world. With over 25 years of sales, marketing and business experience, Molly shares with you realistic insights, tips, training, and guidance to ensure your efforts lead to short-term and long-term results.
Are you ready to move from being a writer to a published author?
My new online course gives you everything you need to get your book on Amazon.
Through video tutorials, I guide you through the full process of publishing on the Kindle platform.
Get access to the exact formatting guidelines to follow, how to upload your final manuscript, what you need to research in advance, and every necessary step so you can finally click "publish" and make your dreams of being an author a reality.
How do you know if you should set up a contract with someone?
If any of these 3 elements are involved in your work project, it would be advisable to have a simple contract in place to help - and protect - each person.
I make it easy for you to determine if it is a good idea in this new Biz Quiz video in the free library.
Publishing one book is a big deal. Publishing MULTIPLE books is a game-changer.
As you continue to publish more books, you will most likely start to see your income improve every month. I saw a reliable rise income in my bank account after I had four published titles. Two of my titles were on Kindle Select and two titles were "wide", which means they were available across multiple book sales platforms (Barnes N' Noble, KOBO, Apple, etc.)
An important factor you need to take into consideration for publishing multiple books includes your genre. There is a big difference between fiction and non-fiction titles, for example.
I hope this video helps with your expectations, long-term planning, and staying motivated to keep writing more content.
Two years ago, I felt inspired to create a special book that highlighted powerful stories from amazing women that was BIGGER than any one of us. My intention was to combine impactful stories into a book that would benefit even MORE people by donating all book royalties to a non-profit.
24 awesome women came together to realize this intention. Women for Women International was our non-profit of choice.
In 2017, we released our book, Modern Heroine Soul Stories, out into the world and garnered great reviews. We were deemed a "Hot New Release" on Amazon and word of mouth helped us connect with more readers.
And then just this week, we had an exciting achievement.
Our book became an International Bestseller in Spiritual Healing!
Modern Heroine Soul Stories is at the top of the charts in Canada and Australia right now, and at an exciting #2 in the UK - WOW!
The excitement expands even more through the increase in our donation amounts to Women for Women International....