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How do you present, market, and sell your offerings with value?
There are a number of approaches people use to convert their leads into sales, and yet you may not be aware of what is really happening under the surface of these tactics.
We'll look at various approaches to getting people's money, including The Con, The Hustle, and The Exaggerations that are commonly used online.
I'll share with you examples of each of these approaches, plus help you get clearer on how you want to genuinely connect with your people in a valuable way.
New weekly podcast for awake and conscious entrepreneurs, authors, healers, experts, and teachers! Inspiring, real world stories every week about clients, readers, business and books to support building your dream career. We'll discuss Business and Books topics to help you grow as an entrepreneur, author, solopreneur, healer, or anyone offering their gifts to the world.
Are you wondering if you should do a joint venture with another person in your field or profession?
It could be for an online project, a webinar, a class, a book - any number of possibilities. Co-creating can have a number of rewards for both people.
There are excellent reasons for working together with someone who adds value and expertise to a shared project.
Before you go too far down the partnership path, please consider these points I call out in this latest Biz Quiz video so you establish the necessary terms in advance.
Watch the short video with clear answers right here in the online video library.
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In case you were looking for ONE MORE THING TO DO (smile).... here is something to consider about your email communications.
Email lists are how you actively reach out to connect with anyone who is interested in what you teach, share, sell, or offer - obvious, right?
As your work grows and diversifies, there are solid reasons for having more than one email list in order to stay connected with people and their needs.
Check out why creating separate email lists is advantageous as you grow your audience - and why it will reduce your unsubscribes because you are staying focused on what your audience needs.
Does it appear that "everyone else" is making more money, increasing their email list subscribers, hitting the highest numbers, and succeeding easily right now?
The Comparison Game is rampant these days, and yet there are mindful ways to stop it in its tracks.
It is important to remain present and powerful in what YOU are doing - and to understand that all that glitters is not gold out there.
I'll share with you ways to validate what you are doing and turn your attention away from what others are experiencing.
Business and Books with Molly McCord:
Inspiring, real world stories every week about clients, readers, business and books to support building your dream career. We'll discuss Business and Books topics to help you grow as an entrepreneur, author, solopreneur, healer, or anyone offering their gifts to the world. With over 25 years of sales, marketing and business experience, Molly shares with you realistic insights, tips, training,...
Maybe this is a topic you know well: Have you ever struggled with sharing your work and books in the world?
Yep - it's normal to feel that way, especially if it's a new venture or you're just figuring out the style that works for you. And even if you have been doing this for awhile, you may still hate promoting your business because it's just not your thing.
I have guidance for you in this show to approach promotion in a different way that will hopefully alleviate some anxiety and change your feelings about putting yourself out there more.
New show for awake and conscious entrepreneurs, authors, healers, experts, and teachers! Inspiring, real world stories every week about clients, readers, business and books to support building your dream career. We'll discuss Business and Books topics to help you grow as an entrepreneur, author, solopreneur, healer, or anyone offering their gifts to the world.
It wasn’t very long ago -- sitting here at this exact same desk -- that instead of feeling excited, passionate, and flooded with opportunity like I am nowadays...
...I felt stuck. Overwhelmed. Unsure of what to do next.
And I don’t say that just to sound dramatic or to win sympathy. There are plenty out there who had it far worse than I did, but that’s really how I felt. Like there was something more for me, yet it remained always outside my reach.
It seems many successful entrepreneurs seem to experience something similar prior to their “big break”.
For me there was no shortage of ideas to pursue, but a shortage of clarity on knowing how to proceed in order to create an online business like I enjoy today.
“Clear as mud” I think the saying is.
So what changed everything for me?
Well two things:
Ultimately I realized that “imperfect action” beats “perfect...
Many of us as healers, spiritual guides, and experts are doing business in new ways as part of the global shift. As we follow our dreams and create our unique path as we go, often times being financially supported becomes up as one of the main priorities on our minds. Will the right clients show up? How do I promote my work without giving it all away? What do I have to do to receive financial abundance?
Your work is bigger than just you, so I have created an online course to support the energy of abundance as you grow your business and help more people. Mastering Abundance In Your Spiritual Business is for anyone who wants to establish their offerings with confidence and get results - is that you?
We'll look at the spiritual importance we give money; why your business is the perfect opportunity to look at karmic patterns and old programming; the significance around determining your rates and pricing; and important considerations to be...
If you sell information or want to sell information online...you need to see this.
Kajabi let me know that they are putting the finishing touches on something special and it’s just about ready to share with you...
A completely FREE online training.
If you’ve ever had questions about online courses and why some fail, while others create fortunes...this training will reveal exactly WHY.
After $500,000,000 in digital product transactions and working with thousands of online entrepreneurs on the Kajabi platform they have seen first hand what works, what doesn’t, and what you should be doing right now!
Since Kajabi is a platform (the one that I personally use in my business) instead of a person they can go behind the VIP velvet rope, see everything that’s working for multiple entrepreneurs, and come back and share it with you!
Which is what they have done specifically for online course creation.
They call it…
Kajabi’s Fast 5 Formula.
Whether you are looking for clients or readers, you need to know about the sales process that drives people to say YES to you.
We'll talk about the 3 types of leads that you will encounter as you share your business + books with a growing audience.
Plus, I'll share how to be aware of when others are trying to sell to you so you can determine - objectively - what an effective sales strategy experience is (hello, someone relatable and honest) and what is not (yikes, those dang solicitors in the mall!).
Subscribe to my new podcast on Blog Talk Radio, iTunes or wherever you follow your favorite shows!
What is the big secret to sales?
I know that question alone can be uncomfortable, especially for those of us who don't want to be 'sales-y' or feel like we have to manipulate people with the right words in order to get them to buy something from us (YUCK!).
More importantly, how can you generate trust with people?
Your ability to be authentic and real is truly your greatest sales strategy.