Most authors, healers, artists and solopreneurs focus on their passion (yes!) but forget about the important business stuff until it's too late (craaaaap). Or only when they have an uncomfortable meeting with their tax professional or financial advisor (gulp).
You can put everything into your offerings and still be left wondering how you have very little to show for it.
In my 20+ years of business development, sales, marketing, and online communications, I've seen how many people who are pursuing their creative passion don't know what it means to really run a business on their own - and honestly, it might not even be your strength.
But it is your responsibility to know it.
And I can make it easier for you.
My philosophy is that you can be well-equipped to succeed and profit from your passion.
However, it is not always about "the hustle" of doing everything fast so you can get instant results. My advice, stories, and guidance focus on BUILDING and growing in a realistic way so you feel SOLID - and not like your business is hustling you.
Please check out my videos, tips, and offers as I share what very few people are talking about these days.
To your success!
Molly McCord, M.A.
Author, Business Guide, Teacher, Radio Show/Podcast Host
(This home page is about helping you. More about me is over here. )
Just click on an image to read or watch more.
"If you want to learn from someone who is a doer and makes things happen, yet also understands that everything is not always as easy as other marketers like to portray it is - Molly is your person. In addition to being a brilliant business mind, she’s also got a huge heart, and truly cares about helping others succeed. Somehow her videos always speak to me, about exactly what I’m struggling with in my business - and make me feel like I’m not in this alone."
"I have had the pleasure of following Molly for the last few years. In her many talents as an author, intuitive coach, teacher and business woman, Molly always exudes a genuine care to help others live their life's purpose. Watching Molly’s program videos is like having a business mentor as a friend that you can go to anytime for sound, relevant advice. Implementing her step-by-step advice keeps me focused on how best to blend my passions into a successful business plan!"
I know, I know = email is the key to EVERYTHING these days (or so everyone is telling you).
But I have a different perspective because I've been on both sides of this list-building strategy.
1) I started in email marketing in 2009 by managing a corporate account with 8 million subscribers.
2) I have been building my author/entrepreneur subscribers since 2011.
3) I have multiple email lists now that go to different peeps (target markets) and some lists are smaller. **THESE are my favorite lists.***
Growing your business as an Indie Author, Solopreneur, or Inspired Creative requires a lot from you.
Your to-do list is neverending and it could all feel overwhelming at times.
But what do you NEED to do for long-term growth and results?
I've got an important answer for you in this video that is meant to give you focus and a long-term game plan for ongoing success.
A client pays you.
You receive money from book sales.
A new program launches and money is being transferred to your personal account.
All of this is great - yay, you're seeing $$ for your hard work - BUT you need to do one very important thing as the money comes in to maintain a healthy financial state.
Do you know what that is?
Not every launch is the same, of course, and it helps to have realistic expectations.
As you increase the price points of your offerings, there are certain things you need to keep in mind when you ask people for more of their money.
Get a good heads up right here so you can plan for success from the beginning.
I have been both traditionally published and self-published, and I've found a lot of advantages in being an indie author.
If you like "creative control" over your projects (the nice way of saying you're a control freak, ha!), and you want to make 70% royalties for all of your hard work, you'll definitely want to watch this overview video to understand more about the perks of being an indie author.
I'm just getting started with all of the good business advice and guidance I have to share with you!
I created a library of free videos with topics for all areas of your business: finances, branding, online growth, priorities, publishing, and much more so you receive cut-to-the-chase information and tips from someone who has been on the front lines for over 20 years.
"With everything from tips on building your online presence to understanding the importance of personal branding in the social media era, Molly proves herself to be a capable, heartfelt guide. With a perspective that’s equal parts embracing your intuition and getting down to the brass tacks of managing your business, Molly is all about empowering women so they can be successful at sharing their passion and talents with the world."
If you're moving through a hard creative phase, please know that it WILL pass as long as you keep going.
"Holy crap, you thought of everything! The website is easy to maneuver through; the material is concise and enriched with both start-up fundamentals AND advanced strategies to take your business to the next level. I found the program to be my instant virtual business coach, any time of day, that has taught me step-by-step everything I need to know. Molly McCord’s Expansion Business Development Program is jam-packed with essential "make-it-happen" resources for basically everyone. I love it! "
"THANK YOU for how you have turned my business around, as well as my perspective on it. I know I can handle it now - and I also know where to find you when I get stuck again!"
"Both strategy sessions with Molly brought me a lot of value. I feel less overwhelmed since we spoke and I have specific improvements that will benefit my clients immediately. Plus I love the resources you gave me, thanks again!"
"Molly is my amazing secret weapon teacher! I have learned so much from her over the past 4 years, and being in her presence only brings more LIGHT into my life."
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