What trends are emerging for authors and entrepreneurs in 2018?
Let's take a look at what is most likely to increase in popularity, decrease in effectiveness, and bring in more results from your target market.
1. More video and live videos for content and connections
2. Dedicated vs. Hobbyist entrepreneurs and authors
3. More defined target markets required
4. Longer sales process needed
5. Diversifying content across more platforms, media, and distribution channels
6. New trends in email marketing
7. Business with a conscious connection
8. Offline connections gain priority
How do you present, market, and sell your offerings with value?
There are a number of approaches people use to convert their leads into sales, and yet you may not be aware of what is really happening under the surface of these tactics.
We'll look at various approaches to getting people's money, including The Con, The Hustle, and The Exaggerations that are commonly used online.
I'll share with you examples of each of these approaches, plus help you get clearer on how you want to genuinely connect with your people in a valuable way.
New weekly podcast for awake and conscious entrepreneurs, authors, healers, experts, and teachers! Inspiring, real world stories every week about clients, readers, business and books to support building your dream career. We'll discuss Business and Books topics to help you grow as an entrepreneur, author, solopreneur, healer, or anyone offering their gifts to the world.
Allow other people's success to inspire you to see what is possible these days. Just because it happened to them does not mean it won't happen to you.
We have more ways to succeed these days than ever before in human history - that's pretty incredible, right?
The Comparison Game can take you down the wrong tracks if you're not aware of what's going on. Need help moving through that?
More about this very topic on this week's podcast, Why Is Everyone Else Doing Better Than Me?
Does it appear that "everyone else" is making more money, increasing their email list subscribers, hitting the highest numbers, and succeeding easily right now?
The Comparison Game is rampant these days, and yet there are mindful ways to stop it in its tracks.
It is important to remain present and powerful in what YOU are doing - and to understand that all that glitters is not gold out there.
I'll share with you ways to validate what you are doing and turn your attention away from what others are experiencing.
Business and Books with Molly McCord:
Inspiring, real world stories every week about clients, readers, business and books to support building your dream career. We'll discuss Business and Books topics to help you grow as an entrepreneur, author, solopreneur, healer, or anyone offering their gifts to the world. With over 25 years of sales, marketing and business experience, Molly shares with you realistic insights, tips, training,...
Validation may be an obvious need at times, but why would you be vulnerable in your business? Because times are changing, people have different expectations (often unconscious), and there are key reasons for allowing people to see - and feel - the real you.
We'll discuss how validation and vulnerability are linked together and can be unconscious drivers of what you're doing. You can be vulnerable in the wrong ways, unfortunately, so listen as I guide you with easy tips for harnessing your heart in your professional endeavors.
The results can be extraordinary and you'll feel new levels of motivation for your work in the world.
What type of content creator are you?
We are all surrounded by way too much information these days, for better or for worse, and we can lose track of where "ideas" come from. Did it come from you or someone else? Was it an idea you saw 'out there' or did you get inspiration from it within?
The answer is probably somewhere in the middle.
But to stay 'above board', ensure you are creating content from your own experience and not simply duplicating what someone else has already done.
We need more genuine voices contributing to the ongoing conversations. People pick up on what is true and real, and will eventually see through false copies or empty words.
Ultimately, we need your unique insights to help move collective knowledge forward. When we each contribute what we've learned, we all continue to grow exponentially.
Plus, I'm new on Instagram! Come over and connect with me right here:
With so much in front of us these days, it helps to know we are not alone in the challenges, struggles, and questions we face as authors and entrepreneurs.
So I've just started a new podcast, Business and Books with Molly McCord, to share with you real world stories about clients, readers, business and books to support building your dream career.
4 podcast episodes have been released so far:
- Are You Strong Enough To Be An Entrepreneur or Indie Author?
- Commitment and Confidence: 2 Entrepreneurs' Journey
- How To Fail-Fast and Why It Is Essential
- Sales Process Guidance with 3 Lead Types
Coming up soon:
- My Integrity Is Not For Sale
- Who Are You In Business For?
I sincerely hope this is exactly the guidance and information you are looking for right now to stay inspired and motivated!
Subscribe on iTunes, BlogTalkRadio, TuneIn, Overcast, and Stitcher.
Are you thinking, "fail-fast?! No thank you - I'll pass on that!!"
Of course -- we all want to avoid failing in business or with our books.
But it is important to know what "fail-fast" means - and why is it so very-very important right now.
In this new podcast show, I'll explain the "fail-fast" concept, why it works FOR you, and how to approach your offerings with new expectations so you can create better results. Starting listening right here.
Subscribe to my new podcast on Blog Talk Radio, iTunes, Podbean, Overcast, or wherever you follow your favorite shows.
Whether you are looking for clients or readers, you need to know about the sales process that drives people to say YES to you.
We'll talk about the 3 types of leads that you will encounter as you share your business + books with a growing audience.
Plus, I'll share how to be aware of when others are trying to sell to you so you can determine - objectively - what an effective sales strategy experience is (hello, someone relatable and honest) and what is not (yikes, those dang solicitors in the mall!).
Subscribe to my new podcast on Blog Talk Radio, iTunes or wherever you follow your favorite shows!