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How do you present, market, and sell your offerings with value?
There are a number of approaches people use to convert their leads into sales, and yet you may not be aware of what is really happening under the surface of these tactics.
We'll look at various approaches to getting people's money, including The Con, The Hustle, and The Exaggerations that are commonly used online.
I'll share with you examples of each of these approaches, plus help you get clearer on how you want to genuinely connect with your people in a valuable way.
New weekly podcast for awake and conscious entrepreneurs, authors, healers, experts, and teachers! Inspiring, real world stories every week about clients, readers, business and books to support building your dream career. We'll discuss Business and Books topics to help you grow as an entrepreneur, author, solopreneur, healer, or anyone offering their gifts to the world.
Your online presence postures your business + books to people around the world who are looking for you - but is it as strong as it could be? It is easy to be overwhelmed by everything we need to accomplish in a week - muchless in a single day - and you can forget essential components that bolster your online profile.
In this show, Molly will share with you 5 Online Essentials you need in place these days to ensure you are maximizing and optimizing your online presence.
You'll get tips and pointers for:
Plus, a Time Management Strategy to be clear on where you need to focus your efforts weekly.
Maybe this is a topic you know well: Have you ever struggled with sharing your work and books in the world?
Yep - it's normal to feel that way, especially if it's a new venture or you're just figuring out the style that works for you. And even if you have been doing this for awhile, you may still hate promoting your business because it's just not your thing.
I have guidance for you in this show to approach promotion in a different way that will hopefully alleviate some anxiety and change your feelings about putting yourself out there more.
New show for awake and conscious entrepreneurs, authors, healers, experts, and teachers! Inspiring, real world stories every week about clients, readers, business and books to support building your dream career. We'll discuss Business and Books topics to help you grow as an entrepreneur, author, solopreneur, healer, or anyone offering their gifts to the world.
Whether you are looking for clients or readers, you need to know about the sales process that drives people to say YES to you.
We'll talk about the 3 types of leads that you will encounter as you share your business + books with a growing audience.
Plus, I'll share how to be aware of when others are trying to sell to you so you can determine - objectively - what an effective sales strategy experience is (hello, someone relatable and honest) and what is not (yikes, those dang solicitors in the mall!).
Subscribe to my new podcast on Blog Talk Radio, iTunes or wherever you follow your favorite shows!
One of the hardest aspects of writing a book and putting yourself out there is being on the receiving end of bad reviews. It can rock you or feel like a stab to the heart - but it is part of our world as authors and creators so we have to get stronger with these opinions and the feedback.
Every week, influential indie author Mark Dawson shares excellent advice for authors and writers looking to grow their career.
In this week's Self Publishing Formula podcast, I had the pleasure of speaking with James, Mark's cohost, about 5 types of bad reviews and what to do about them, including:
- Differentiating between a bad opinion and someone who has valuable feedback
- The five different types of negative reviews
- Tips for dealing with each type of review
- Understanding your rights as an author and when to contest a review
- The importance of self-management when dealing with bad reviews
- Relying on the author community and friends we trust for objective opinions
Social media is easily overwhelming and an ongoing waste of time - unless you know the best places to invest your time and energy to reach YOUR people, clients, and readers.
In this podcast episode, we'll take a look at the pros and cons of the following social media channels so you can choose the best places for your work:
Facebook, Instagram, Twitter, Pinterest, YouTube, LinkedIn
Let's talk Business and Books strategies to help you grow as a conscious + awake entrepreneur, author, solopreneur, healer, or anyone offering their gifts to the world. With over 25 years of sales, marketing and business experience, Molly shares with you realistic insights, tips, training, and guidance to ensure your efforts lead to short-term and long-term results.
Time to get clear about your 2018 business priorities and clean up what needs your attention in a new year. Get rid of clutter, clean out what is done, and re-focus on what is important.
In this podcast, we'll look at a few simple and effective steps you can take to ensure your business and online presence is in top shape right now.
Be sure to listen to the episode on 2018 Business Trends to help you focus on what is important right now.
Validation may be an obvious need at times, but why would you be vulnerable in your business? Because times are changing, people have different expectations (often unconscious), and there are key reasons for allowing people to see - and feel - the real you.
We'll discuss how validation and vulnerability are linked together and can be unconscious drivers of what you're doing. You can be vulnerable in the wrong ways, unfortunately, so listen as I guide you with easy tips for harnessing your heart in your professional endeavors.
The results can be extraordinary and you'll feel new levels of motivation for your work in the world.
With so much in front of us these days, it helps to know we are not alone in the challenges, struggles, and questions we face as authors and entrepreneurs.
So I've just started a new podcast, Business and Books with Molly McCord, to share with you real world stories about clients, readers, business and books to support building your dream career.
4 podcast episodes have been released so far:
- Are You Strong Enough To Be An Entrepreneur or Indie Author?
- Commitment and Confidence: 2 Entrepreneurs' Journey
- How To Fail-Fast and Why It Is Essential
- Sales Process Guidance with 3 Lead Types
Coming up soon:
- My Integrity Is Not For Sale
- Who Are You In Business For?
I sincerely hope this is exactly the guidance and information you are looking for right now to stay inspired and motivated!
Subscribe on iTunes, BlogTalkRadio, TuneIn, Overcast, and Stitcher.
Are you thinking, "fail-fast?! No thank you - I'll pass on that!!"
Of course -- we all want to avoid failing in business or with our books.
But it is important to know what "fail-fast" means - and why is it so very-very important right now.
In this new podcast show, I'll explain the "fail-fast" concept, why it works FOR you, and how to approach your offerings with new expectations so you can create better results. Starting listening right here.
Subscribe to my new podcast on Blog Talk Radio, iTunes, Podbean, Overcast, or wherever you follow your favorite shows.