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In case you were looking for ONE MORE THING TO DO (smile).... here is something to consider about your email communications.
Email lists are how you actively reach out to connect with anyone who is interested in what you teach, share, sell, or offer - obvious, right?
As your work grows and diversifies, there are solid reasons for having more than one email list in order to stay connected with people and their needs.
Check out why creating separate email lists is advantageous as you grow your audience - and why it will reduce your unsubscribes because you are staying focused on what your audience needs.
Your online presence postures your business + books to people around the world who are looking for you - but is it as strong as it could be? It is easy to be overwhelmed by everything we need to accomplish in a week - muchless in a single day - and you can forget essential components that bolster your online profile.
In this show, Molly will share with you 5 Online Essentials you need in place these days to ensure you are maximizing and optimizing your online presence.
You'll get tips and pointers for:
Plus, a Time Management Strategy to be clear on where you need to focus your efforts weekly.
Does it appear that "everyone else" is making more money, increasing their email list subscribers, hitting the highest numbers, and succeeding easily right now?
The Comparison Game is rampant these days, and yet there are mindful ways to stop it in its tracks.
It is important to remain present and powerful in what YOU are doing - and to understand that all that glitters is not gold out there.
I'll share with you ways to validate what you are doing and turn your attention away from what others are experiencing.
Business and Books with Molly McCord:
Inspiring, real world stories every week about clients, readers, business and books to support building your dream career. We'll discuss Business and Books topics to help you grow as an entrepreneur, author, solopreneur, healer, or anyone offering their gifts to the world. With over 25 years of sales, marketing and business experience, Molly shares with you realistic insights, tips, training,...
Maybe this is a topic you know well: Have you ever struggled with sharing your work and books in the world?
Yep - it's normal to feel that way, especially if it's a new venture or you're just figuring out the style that works for you. And even if you have been doing this for awhile, you may still hate promoting your business because it's just not your thing.
I have guidance for you in this show to approach promotion in a different way that will hopefully alleviate some anxiety and change your feelings about putting yourself out there more.
New show for awake and conscious entrepreneurs, authors, healers, experts, and teachers! Inspiring, real world stories every week about clients, readers, business and books to support building your dream career. We'll discuss Business and Books topics to help you grow as an entrepreneur, author, solopreneur, healer, or anyone offering their gifts to the world.
Whether you are looking for clients or readers, you need to know about the sales process that drives people to say YES to you.
We'll talk about the 3 types of leads that you will encounter as you share your business + books with a growing audience.
Plus, I'll share how to be aware of when others are trying to sell to you so you can determine - objectively - what an effective sales strategy experience is (hello, someone relatable and honest) and what is not (yikes, those dang solicitors in the mall!).
Subscribe to my new podcast on Blog Talk Radio, iTunes or wherever you follow your favorite shows!
What is the big secret to sales?
I know that question alone can be uncomfortable, especially for those of us who don't want to be 'sales-y' or feel like we have to manipulate people with the right words in order to get them to buy something from us (YUCK!).
More importantly, how can you generate trust with people?
Your ability to be authentic and real is truly your greatest sales strategy.
What trends are emerging for authors and entrepreneurs in 2018?
Let's take a look at what is most likely to increase in popularity, decrease in effectiveness, and bring in more results from your target market.
1. More video and live videos for content and connections
2. Dedicated vs. Hobbyist entrepreneurs and authors
3. More defined target markets required
4. Longer sales process needed
5. Diversifying content across more platforms, media, and distribution channels
6. New trends in email marketing
7. Business with a conscious connection
8. Offline connections gain priority
In the long-run, you will most likely want three formats for your books: ebooks, paperbacks, and audiobooks.
Perhaps you already know that and have it on your never-ending To-Do list. Some authors prefer hardback versions, too.
In this video, I share with you the reasons WHY each of these 3 formats matter for your author platform, revenue channels, and professional expansion.
I hope this helps you prioritize and stay focused on what you are creating for the long-term.
One of the hardest aspects of writing a book and putting yourself out there is being on the receiving end of bad reviews. It can rock you or feel like a stab to the heart - but it is part of our world as authors and creators so we have to get stronger with these opinions and the feedback.
Every week, influential indie author Mark Dawson shares excellent advice for authors and writers looking to grow their career.
In this week's Self Publishing Formula podcast, I had the pleasure of speaking with James, Mark's cohost, about 5 types of bad reviews and what to do about them, including:
- Differentiating between a bad opinion and someone who has valuable feedback
- The five different types of negative reviews
- Tips for dealing with each type of review
- Understanding your rights as an author and when to contest a review
- The importance of self-management when dealing with bad reviews
- Relying on the author community and friends we trust for objective opinions
Social media is easily overwhelming and an ongoing waste of time - unless you know the best places to invest your time and energy to reach YOUR people, clients, and readers.
In this podcast episode, we'll take a look at the pros and cons of the following social media channels so you can choose the best places for your work:
Facebook, Instagram, Twitter, Pinterest, YouTube, LinkedIn
Let's talk Business and Books strategies to help you grow as a conscious + awake entrepreneur, author, solopreneur, healer, or anyone offering their gifts to the world. With over 25 years of sales, marketing and business experience, Molly shares with you realistic insights, tips, training, and guidance to ensure your efforts lead to short-term and long-term results.