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What trends are emerging for authors and entrepreneurs in 2018?
Let's take a look at what is most likely to increase in popularity, decrease in effectiveness, and bring in more results from your target market.
1. More video and live videos for content and connections
2. Dedicated vs. Hobbyist entrepreneurs and authors
3. More defined target markets required
4. Longer sales process needed
5. Diversifying content across more platforms, media, and distribution channels
6. New trends in email marketing
7. Business with a conscious connection
8. Offline connections gain priority
I had a good Happy Hour conversation with my boss a few years ago about engaging our 8 million email subscribers on a deeper level.
See, the size of your list does not mean people are actually interested or engaged or buying.
Corporations are lacking something that YOU as an Indie Author, Healer, Solopreneur, and Inspired Creative already possess.
Do you know what that is?
Watch this video below for what I recommend you do to increase engagement with your readers + audience.
In case you were looking for ONE MORE THING TO DO (smile).... here is something to consider about your email communications.
Email lists are how you actively reach out to connect with anyone who is interested in what you teach, share, sell, or offer - obvious, right?
As your work grows and diversifies, there are solid reasons for having more than one email list in order to stay connected with people and their needs.
Check out why creating separate email lists is advantageous as you grow your audience - and why it will reduce your unsubscribes because you are staying focused on what your audience needs.
Your online presence postures your business + books to people around the world who are looking for you - but is it as strong as it could be? It is easy to be overwhelmed by everything we need to accomplish in a week - muchless in a single day - and you can forget essential components that bolster your online profile.
In this show, Molly will share with you 5 Online Essentials you need in place these days to ensure you are maximizing and optimizing your online presence.
Save yourself from unnecessary stress or setbacks by listening to the tips I have for you in this podcast!
I have learned many things the hard way, and sometimes on the longer path, so I hope this show gives you valuable information you can use for your author career and entrepreneurial spirit.
I cover 7 areas in this episode, including:
- Time commitments
- Investing money
- Figuring it out all by yourself
- Remaining flexible
- The importance of experimentation
Time to get clear about your 2018 business priorities and clean up what needs your attention in a new year. Get rid of clutter, clean out what is done, and re-focus on what is important.
In this podcast, we'll look at a few simple and effective steps you can take to ensure your business and online presence is in top shape right now.
Be sure to listen to the episode on 2018 Business Trends to help you focus on what is important right now.